DUSCHOLUX is winner of the iF DESIGN AWARD 2021.

DUSCHOLUX has added a new chapter to its long history of design awards: The Air 3 shower wall received an iF DESIGN AWARD 2021. In the “Products/Bathroom” category, the innovative fastening method of the Air 3 shower wall won over the jury of experts

Life Free The iF DESIGN AWARD is one of the most prestigious design awards. Since 1954, the award has been presented annually for achievements in product design. Products from DUSCHOLUX have already won the iF DESIGN AWARD several times, starting with the free-standing Life Free in 1990.

But how are the winners determined?

An international, independent group of 98 design experts evaluated 9,509 entries from some 3,693 participants from 52 nations. For three days, all contributions were assessed, discussed and evaluated online.

In the final judging step, each entry is evaluated by a group of three judges who have five criteria for which points can be scored. The questions help them to determine the score for each criterion. The average for each criterion is calculated and the sum of the average is the final result for the submitted entry.

Idea Shape Function Differentiation Outcomes

What was the assignment?

Why is it relevant?

Why is the idea appropriate?

Why does it look like it does?

How does it engage the target group?

How is it manufactured?

Why can it be used without any problems?

Why does it function well?

How does it serve the user?

Why is it new?

How does it support the brand?

Which goals were achieved?

How does it serve society?

Why is it sustainable?